Publicity Predicament Number 3

“We have a valuable purpose, but no press release about it has been published anywhere,” said one of my subscribers. “What else can we do to get media coverage?”

If a simple old press release doesn’t appeal to the media in your case, it’s time to explore the scope of your project and make sure that one or more of the following factors work.
Five attractive advertising elements for nonprofits

1. Photogenic scene. The news turns from boring to dazzling when you think about how to inject kids, puppies, chocolates, dances, dolls, balloons, or angry protesters into your mix. Color, action, comedy and cuteness help attract cameras and thinkers. Stay away from innovator-drilling clich├ęs and oversized checks sponsored by charities.

2. Challenge. Tensions and dramas are the second factor that helps attract the media. It can be competition (who will win?), Record attempts (like the world’s largest bring-in), surprise return attempts (Saturn High Septuagenarian), or desert fundraising (with snakes, swamps). It can take the form of a battle, etc.). Sense of direction). And yes, the advertising trick still works. Visit:-

3. A moving story. Crown your “Poster Child”: People, families, animals, including uplifting stories about victory over adversity, return, unity of opposition, reconciliation of enemies, improbable commitments, or amazing talents. Or location. Attract the media with emotional stories instead of giving a dry, factual explanation of your case. Whatever touches the heartstring, there is a great opportunity to get media attention.

4. Christmas ribbon. Holidays include Thanksgiving, Christmas, New Year’s Day, as well as Mother’s Day, Veterans Day, Martin Luther King’s Day, Easter, Earth Day, and Earth Day. Many times a year, media people need to fill pages and airtime with holiday-related stories that they don’t want to look exactly like the holiday-related stories of previous years or competitors. Make a connection between your case and the holidays and seasons of the year and you will help the media do their job. And did you know that you can make your own vacation? Simply choose one day of the year, name it, write a tagline for your idea, and submit it to the Chase’s Calendar of Events, the standard reference book in most libraries. The media wants to share it with the general public as it always gives your holiday official status.

5. Star power. In my community, a big Hollywood show pops up on the news. For example, the news that actress Kathleen Turner receives headlines from a local cinema that specializes in independent film presentations is treated as a top page and when the event takes place. There is no doubt that we will do so again. (Turner’s daughter attends a local college.) Can you pull the rope so that the governor and Olympic record holders will appear? Alternatively, you may find a dead celebrity in the form of a signature or painted portrait for sale at a charity auction.
The more you understand what the media is constantly looking for, the easier it is to be invited to the attention of the media. With a little imagination and initiative, it’s a manageable challenge.

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