It can be too easy to treat the content on our websites as’ours’ – and watch our websites as an opportunity to chat about what we all want to talk about, once we want to, using our favorite buzz phrases and words.
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After all, these words and phrases make sense to us and they also help to demonstrate the breadth and depth of our expert knowledge.And that is OK – if you enjoy having one-sided conversations.But if you’re running a business or hobby site and want to communicate with customers or potential customers more efficiently on the web – and find a market for your goods, services or information – among the greatest ways to do this is to use phrases that everybody will understand. It’s an approach that works because it attracts your readers closer.If everyone can understand the content on your own site, your site is far more likely to appeal to a broader group – including any target audience or sub-group you may be attempting to achieve. As a result, your site is going to have a broader appeal and feel less like a members-only club which shuts out people, which makes them feel excluded and loses you precious clients – and earnings. Instead, easy-to-understand articles will transform your website into an available source of information which encourages visitors to search, browse, delve deeper into what’s on offer, and return for one or more return visits.The simplest way to produce your website known by a wider audience would be to use plain English, in other words, English that’s easy to comprehend, clear and uncomplicated.Here are some pointers to show you how to produce plain English for your Site – in 6 easy steps:Use shorter phrases Use shorter phrases Avoid using jargonPrevent the passive voice: go instead for the busy voice (it will decrease your word count). Compare:’that the company is a supplier of hand-knitted hats and gloves’ using the active version:’we sell hand-knitted gloves and hats’Consistently clarify abbreviations and acronyms the first time they appear on every web pageDo not use keywords which mean the same thing in the Exact Same sentence, e.g.’contact me for further help and help’Keeping Your Site content currentBut plain English is just part of the picture when trying to stay relevant to your clients. Out-of-date content tells visitors that the site may not be the best source of reliable info. Early clues incorporate date-stamped pages (with very old’last updated’ dates) or ancient content which highlights, for example, a’forthcoming’ event that’will be’ taking place in June 2008 – long following the month and year have passed.Listed below are a number of ways you can stay on top of your web content, ensure it is kept current and engages customers who’ve taken the trouble to see you online.Establish your business (or personal) publishing planning schedule – and stick to it. All these are dates later on that you will set aside for making updates to your site content, for example at the end of the financial year as soon as your prices are just about to alter, or every time you launch a new event or have held an occasion Set aside time to get a normal content health check. This should involve reading via your webpages (or getting someone else to do it for you) to check if the information you have printed remains relevant. By way of example, you might have begun to offer a brand new batch of solutions, but have not mentioned this important fact anywhere on your own website. Insert a news angle – with a design that is tailored to your website customers. There may be some normal business news which you are able to share (composed on your words), in a means that is useful and relevant to your clients. If you’ve got a blog that covers the exact same topic as your site, consider using the news story idea to generate blog posts and comment – to fuel lively internet interaction. Don’t forget to moderate the blog comments you get and to response to the comments – as a part of your continuing publishing planning schedule. Everything contributes towards this all-essential two-way dialogue between you and your clients.